by Marcus Ho
SOCIAL PAYOFF
Measurable and cutting-edge strategies to boost sales,
customer loyalty and brand dominance through social media
!
Many businesses get on social media just because they want to be on
the bandwagon. With the fast-changing nature of social media, most
businesses forget to set clear objectives and have already spent lots
of money on advertising to get fans and plenty of engagement. Yet,
such results are not leading to a positive impact on the bottom-lines
of businesses. With the most measurable and cutting-edge strategies
inside, Social Payoff tells you how to reach customers effectively and
how to build valuable relationships that will shape the future of your
business. With this book, you will discover how to: • Plan your social
media strategy to increase sales and cultivate customers’ trust and
loyalty • Find your potential customers on the social web and to
connect with them • 24 metrics to measure social media ROI
effectively • Attract digital influencers and champions to build your
reach and gain attention quickly
